There were cases just like the one above stacked in the Crying Room. That was our back pantry closet known as the Crying Room because if you cried you were sent in there to chill. When you stopped crying you could come out. By the way the Crying Room was always the Crying Room, even when it was not being used as such. My mom would say, "Go to the Crying Room and get me a can of tomato paste."
I put in a lot of time crying on the Goebel's beer cases, that I can tell you. Leonard Pennario was performing over at Kleinhans Music Hall and there I was six years old, sitting on the Goebel's beer cases, crying.
I did not see what was funny about the name until a few years later when my older brother's girlfriend came over and saw the Goebel's and said, "What, do you also have Goering Beer and Hess Beer?
Speer Beer would have a nice ring to it, at least in English.
Goebel Beer came out of Detroit. I learned that just now when I found this ad.